Calm the Chaos.
Every lead. Every listing.
PROE
now
Anthony Somlai
One inbox. Every
conversation.
PROE organises every conversation, so your hours go to listings not your inbox.
Start typing to ask or search PROE
Everything an agent's day
actually needs.
Nine features. One workspace. Built around how real estate agents actually work from first coffee to last open home.
Meet your AI Assistant
Your always-on assistant reads, sorts and preps every conversation before you even open the app.
Today's Briefing
Start every day knowing exactly what is on: offers, inspection requests and contracts, summarised for you each morning.
Unified Inbox
Gmail, Outlook, WhatsApp and Instagram all land in one inbox, so your day stops living in five different apps.
AI Classification & Tags
Every message is tagged the moment it arrives: vendor, offer, contract. Your inbox sorts itself.
Priority Ranking
PROE scores every conversation and puts the one that will make you money at the top of the list.
AI Drafted Replies in your voice
Replies drafted in your tone, ready to send or tweak. You stay in control, PROE does the typing.
Automatic Listing Folders
Every message about a property files itself under that listing, no dragging, no folders to maintain.
Heartbeat
Real time alerts for the moments that matter: offers, hot enquiries and vendor messages, straight to your phone.
Rex
Automated CRM Integrations
Notes and contacts flow back into your CRM automatically, so it stays current without the admin.
Join the founding agency program.
member gets:
Spots are limited
From agents that are on the waitlist.
I'm really excited about PROE. It will take all the busywork off my plate sorting enquiries, drafting replies, keeping my CRM current so I can focus on the high value work that actually moves the needle.
Frequently asked questions.
Everything agents ask before booking a demo, in one place.
What is PROE?
PROE is the operational engine for real estate agents. We pull every communication channel into one unified inbox, then layer AI operational systems on top sorting and prioritising every message, drafting replies in your voice, and keeping your CRM current automatically. And your AI assistant does the work for you: ask it anything across your messages and documents, and it'll find answers, draft messages, and take action sending, filing, assigning. The result: less time on admin, more time on dollar productive work.
Which channels does PROE connect to?
Your messages: WhatsApp, Instagram, Gmail and Outlook all in one timeline plus buyer and vendor enquiries forwarded from realestate.com.au and Domain. No more switching between apps to find what matters.
Your CRM: PROE syncs with Rex and Box+Dice, keeping your records up to date automatically. On a different CRM? Tell us we're happy to look into it.
How does PROE write replies "in my voice"?
PROE learns from your past messages and your agency's knowledge files, then drafts replies that sound like you warm, direct or formal. You review and send with one tap.
Will PROE send messages on my behalf without me approving them?
No you're always in control. PROE prepares every outbound reply and waits for your one tap approval. Lower risk actions like filing and assigning happen automatically. Fully automated sending can be switched on later, once you trust the drafts.
How does PROE decide what's important?
PROE's ranking is built on what we learned from speaking with 200+ real estate agents about what actually matters in their day. The result is an algorithm that pushes the high stakes messages offers, vendor leads, anything time critical straight to the top, ranked Critical, Urgent or Today. A routine "what's the price guide?" settles lower, where it isn't competing for your attention. And PROE Heartbeat alerts you on your phone while you're out at opens, so the big ones never slip.
Can my team use PROE?
Yes. Assign messages to associates or admin staff without losing visibility, so nothing falls through the cracks.
Is it hard to set up? Do I need a new email or phone number?
No. PROE connects to your existing email, WhatsApp, Instagram and CRM you keep all your current addresses and numbers. Setup takes around 10 minutes.
Is my data secure?
Yes. Your data is encrypted in transit and at rest, hosted in Australia, and never sold or shared with third parties.
How much does PROE cost? Is there a free trial?
We'll cover pricing in your 10-minute demo so it can be tailored to your office. You can try PROE free for 7 days, no card required.
Is PROE available in my area?
PROE is in early access for real estate agencies across Australia. Book a demo to get started.
How is PROE different from my CRM or my inbox?
Your CRM stores contacts; your inbox holds messages. PROE sits across all of it pulling every channel together, prioritising what matters, drafting your replies, and updating your CRM automatically. It's the layer that turns scattered communication into calm.